Let’s Be Confident… Promotion and Marketing to Stimulate Wraparound Demand

This 60-minute session is for officers who are working with schools and providers to deliver the National Wraparound Childcare Programme in England. It aimed to expand on knowledge acquired in the Let’s Talk About Session help on 16 October 2024 and help LAs who are less confident in marketing to ensure they are fully equipped to support the providers they are working with.

Let’s Talk About… Maximising Provider Capacity in Preparation for 2025

This recorded session is for officers responsible for and working in childcare market management and early years sufficiency planning. Sufficiency action plans may require the creation of a small number of places in a certain area or may involve finding additional places for a specific age group.

Marketing for Early Years and Wraparound Providers – Introduction

A recording aimed at those who are new to marketing, or who want a bit more knowledge to support and improve their marketing efforts. It explores what marketing is, introduces the concept of the marketing mix and explains how price, product, place and promotion all fit together. It also signposts to additional resources which will provide more practical guidance.

Marketing for Early Years and Wraparound Providers – Part 2: Messages

This recording with accompanying slides considers the second of the 3Ms, Message. It explores how to bring all the market information together to create messages for those involved in buying your services. It examines what makes you really unique, value propositions and selling the benefits to ensure you create clear marketing messages that are focused on what parents want and need.