Let’s Be Confident… Promotion and Marketing to Stimulate Wraparound Demand
This 60-minute session is for officers who are working with schools and providers to deliver the National Wraparound Childcare Programme in England. It aimed to expand on knowledge acquired in the Let’s Talk About Session help on 16 October 2024 and help LAs who are less confident in marketing to ensure they are fully equipped to support the providers they are working with.
DfE Local Authority Webinar on Early Years Places – Supply and Demand Analysis
Following the publication of the DfE’s assessment of local supply and demand for Early Years places, a webinar was held with Local Authorities on Friday 25 October 2024, which you can view here.
Let’s Talk About… Maximising Provider Capacity in Preparation for 2025
This recorded session is for officers responsible for and working in childcare market management and early years sufficiency planning. Sufficiency action plans may require the creation of a small number of places in a certain area or may involve finding additional places for a specific age group.
‘Back to Basics’ Childcare Sufficiency (Session 3): Mapping Demand
In response to requests from Local Authority colleagues, this webinar provided a comprehensive ‘back to basics’ review of the Childcare Sufficiency Duty, specifically mapping demand.
‘Back to Basics’ Childcare Sufficiency (Session 4): Pulling It All Together
In response to requests from local authority colleagues, this webinar provided a comprehensive ‘back to basics’ review of the Childcare Sufficiency Duty, specifically mapping demand.
DfE Wraparound and Early Years LA Webinar Q&A
This comprehensive Q&A document provided by the DfE answers all local authority queries outstanding from the Wraparound and Early Years LA webinar on 8th August 2024.
How to Promote Your Early Years Setting or Wraparound Provision
A series of recorded presentations to support childcare providers with successful marketing and promotion.
Marketing for Early Years and Wraparound Providers – Introduction
A recording aimed at those who are new to marketing, or who want a bit more knowledge to support and improve their marketing efforts. It explores what marketing is, introduces the concept of the marketing mix and explains how price, product, place and promotion all fit together. It also signposts to additional resources which will provide more practical guidance.
Marketing for Early Years and Wraparound Providers – Part 2: Messages
This recording with accompanying slides considers the second of the 3Ms, Message. It explores how to bring all the market information together to create messages for those involved in buying your services. It examines what makes you really unique, value propositions and selling the benefits to ensure you create clear marketing messages that are focused on what parents want and need.