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Childcare Works Weekly Updates

Childcare Works provides regular communications updates about new and relevant Early Years and Wraparound resources and events for Local Authorities and Childcare Providers.

Marketing for Early Years and Wraparound Providers – Introduction

A recording aimed at those who are new to marketing, or who want a bit more knowledge to support and improve their marketing efforts. It explores what marketing is, introduces the concept of the marketing mix and explains how price, product, place and promotion all fit together. It also signposts to additional resources which will provide more practical guidance.

Marketing for Early Years and Wraparound Providers – Part 1: Market

This recording with accompanying slides introduces the 3M model and explores the first M which is Market. It examines who is the target market, considers identifying different segments of this market and explores different purchasing roles to help you reach and engage new and potential users.

Wraparound Provision in Schools: Insights from the Bi-Borough

This resource package comprises two case studies and an example FAQ resource for parents. Case study 1 explores a thriving wraparound care program in a Bi-borough school serving Westminster, and Kensington and Chelsea. Case study 2 highlights how Barlby Primary School in North Kensington provides inclusive and flexible care from 7:45am to 6pm, ensuring children receive nutritious meals and enriching activities.

Wraparound Early Adopter Case Studies

From the start of the wraparound expansion project, four local authorities have been early adopters – supporting with additional data collection, information sharing and learning in order to provide other local authorities with best practice. Here are the case studies of the findings.

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