Marketing for Early Years and Wraparound Providers – Introduction
A recording aimed at those who are new to marketing, or who want a bit more knowledge to support and improve their marketing efforts. It explores what marketing is, introduces the concept of the marketing mix and explains how price, product, place and promotion all fit together. It also signposts to additional resources which will provide more practical guidance.
The Three Ms of Marketing for Early Years and Wraparound Providers – Part 1
This recording with accompanying slides introduces the 3M model and explores the first M which is Market. It examines who is the target market, considers identifying different segments of this market and explores different purchasing roles to help you reach and engage new and potential users.
Marketing for Early Years and Wraparound Providers – Part 2: Messages
This recording with accompanying slides considers the second of the 3Ms, Message. It explores how to bring all the market information together to create messages for those involved in buying your services. It examines what makes you really unique, value propositions and selling the benefits to ensure you create clear marketing messages that are focused on what parents want and need.
Marketing for Early Years and Wraparound Providers – Part 3: Methods
This recording with accompanying slides considers the final part of the 3M model – the methods. It examines how marketing activity reaches your target audience in a way that is affordable. It explores some of the marketing methods that are available such as websites, social media, print and online advertising to assist you to decide which marketing activities are the most relevant for you to take.
Wraparound Provision in Schools: Insights from the Bi-Borough
This resource package comprises two case studies and an example FAQ resource for parents. Case study 1 explores a thriving wraparound care program in a Bi-borough school serving Westminster, and Kensington and Chelsea. Case study 2 highlights how Barlby Primary School in North Kensington provides inclusive and flexible care from 7:45am to 6pm, ensuring children receive nutritious meals and enriching activities.
Let’s Be Confident… Success with a High-Risk Over Supply Model of Wraparound Care
A recording and slides from the action learning set ‘Let’s Be Confident… Success with a High-Risk Over Supply Model of Wraparound Care’.
School or Governor-Led Childcare: Resources from Dudley Council
This resource package from Dudley Council includes information about the differences between a maintained provision and a governor-led provision, registering school-based provision with Ofsted and governor training.
Template Memorandum of Understanding – Wraparound DfE Programme
This template Memorandum of Understanding (MoU) developed by the Bi-Borough (an Early Adopter) outlines their collaboration with schools for the National Wraparound Childcare Programme funded by the Department for Education.
Wraparound Early Adopter Case Studies
From the start of the wraparound expansion project, four local authorities have been early adopters – supporting with additional data collection, information sharing and learning in order to provide other local authorities with best practice. Here are the case studies of the findings.