LA website with well laid out content for providers including application process
Devon County Council’s website is an example of good practice of how information can be presented to providers. It is well laid out, the provider application process is clearly shown and the use of menus and links means the information is easy to find and does not overwhelm the user. Please note that this resource […]
Wraparound Project Management Template
This template from Halton Local Authority provides a comprehensive summary report, containing key elements of the Wraparound programme. It supports monitoring and review of programme delivery and can be shared with senior management, executive members and other key stakeholders to support briefing updates.
Childcare Works Weekly Updates
Childcare Works provides regular communications updates about new and relevant Early Years and Wraparound resources and events for Local Authorities and Childcare Providers.
DfE Wraparound and Early Years LA Webinar Q&A
This comprehensive Q&A document provided by the DfE answers all local authority queries outstanding from the Wraparound and Early Years LA webinar on 8th August 2024.
How to Promote Your Early Years Setting or Wraparound Provision
A series of recorded presentations to support childcare providers with successful marketing and promotion.
Marketing for Early Years and Wraparound Providers – Introduction
A recording aimed at those who are new to marketing, or who want a bit more knowledge to support and improve their marketing efforts. It explores what marketing is, introduces the concept of the marketing mix and explains how price, product, place and promotion all fit together. It also signposts to additional resources which will provide more practical guidance.
The Three Ms of Marketing for Early Years and Wraparound Providers – Part 1
This recording with accompanying slides introduces the 3M model and explores the first M which is Market. It examines who is the target market, considers identifying different segments of this market and explores different purchasing roles to help you reach and engage new and potential users.
Marketing for Early Years and Wraparound Providers – Part 2: Messages
This recording with accompanying slides considers the second of the 3Ms, Message. It explores how to bring all the market information together to create messages for those involved in buying your services. It examines what makes you really unique, value propositions and selling the benefits to ensure you create clear marketing messages that are focused on what parents want and need.
Marketing for Early Years and Wraparound Providers – Part 3: Methods
This recording with accompanying slides considers the final part of the 3M model – the methods. It examines how marketing activity reaches your target audience in a way that is affordable. It explores some of the marketing methods that are available such as websites, social media, print and online advertising to assist you to decide which marketing activities are the most relevant for you to take.