A series of recorded presentations to support childcare providers with successful marketing and promotion.
Introduction
The first recording is aimed at those who are new to marketing, or who want a bit more knowledge to support and improve their marketing efforts. It explores what marketing is, introduces the concept of the marketing mix and explains how price, product, place and promotion all fit together. It also signposts to additional resources which will provide more practical guidance.
The 3Ms of Marketing – Part 1
This recording introduces the 3M model and explores the first M which is Market. It examines who is the target market, considers identifying different segments of this market and explores different purchasing roles to help you reach and engage new and potential users.
The 3Ms of Marketing – Part 2: Messages
This recording considers the second of the 3Ms, Message. It explores how to bring all the market information together to create messages for those involved in buying your services. It examines what makes you really unique, value propositions and selling the benefits to ensure you create clear marketing messages that are focused on what parents want and need.
The 3Ms of Marketing – Part 3: Methods
This final recording considers the final part of the 3M model – the methods. It examines how marketing activity reaches your target audience in a way that is affordable. It explores some of the marketing methods that are available such as websites, social media, print and online advertising to assist you to decide which marketing activities are the most relevant for you to take.