This short recording considers marketing from a childcare provider's perspective. It considers strategies to attract new families and retain existing ones. It highlights how effective marketing activity which includes digital and community-based marketing/events, social media, customer feedback, and compelling content can build a strong, appealing brand that resonates with families to ensure a steady flow of enquiries and new starters.
Want to know more about Lucy Lewin? Watch her introductory video here.
This video was first published here in December 2024.
Note: As of 1 September 2025, the Best Start in Life website (beststartinlife.gov.uk) has officially replaced the Childcare Choices website as the main source of information for early education and childcare support. Visitors to the current Childcare Choices website will be automatically redirected.