Helping providers get the most out of Childcare Works HUB
The Childcare Works HUB is a one-stop shop hosting a wealth of resources, designed by our specialist team around the themes that you have told us are important, to support childcare providers in the expansion of the early years entitlements and implementation of the wraparound programme. Resources are continually being developed, and new content is being shared […]
Childcare Works – Webinar Summary (Summer and Autumn 2024)
Missed a webinar? This summary document includes links to resources including recordings and slides – a great way to recap on any content you may have missed, all in one place!
Marketing and Promotion – Finding and Keeping Customers
This short recording considers marketing from a childcare Provider’s perspective. It considers strategies to attract new families and retain existing ones. It highlights how effective marketing activity which includes digital and community-based marketing/events, social media, customer feedback, and compelling content can build a strong, appealing brand that resonates with families to ensure a steady flow […]
Let’s Talk About… Promotion and Marketing to Stimulate Wraparound Demand
This 90-minute session was aimed at officers who are working with schools and providers to deliver the National Wraparound Childcare Programme in England. This session provided Local Authorities (LAs) with knowledge and skills to stimulate wraparound demand.
LA Website with Well Laid-Out Content for Providers Including Application process
Devon County Council’s website is an example of good practice of how information can be presented to providers. It is well laid out, the provider application process is clearly shown and the use of menus and links means the information is easy to find and does not overwhelm the user. Please note that this resource […]
How to Promote Your Early Years Setting or Wraparound Provision
A series of recorded presentations to support childcare providers with successful marketing and promotion.
Marketing for Early Years and Wraparound Providers – Introduction
A recording aimed at those who are new to marketing, or who want a bit more knowledge to support and improve their marketing efforts. It explores what marketing is, introduces the concept of the marketing mix and explains how price, product, place and promotion all fit together. It also signposts to additional resources which will provide more practical guidance.
The Three Ms of Marketing for Early Years and Wraparound Providers – Part 1
This recording with accompanying slides introduces the 3M model and explores the first M which is Market. It examines who is the target market, considers identifying different segments of this market and explores different purchasing roles to help you reach and engage new and potential users.
Marketing for Early Years and Wraparound Providers – Part 2: Messages
This recording with accompanying slides considers the second of the 3Ms, Message. It explores how to bring all the market information together to create messages for those involved in buying your services. It examines what makes you really unique, value propositions and selling the benefits to ensure you create clear marketing messages that are focused on what parents want and need.