How to Promote Your Early Years Setting or Wraparound Provision
A series of recorded presentations to support childcare providers with successful marketing and promotion.
Marketing for Early Years and Wraparound Providers – Introduction
A recording aimed at those who are new to marketing, or who want a bit more knowledge to support and improve their marketing efforts. It explores what marketing is, introduces the concept of the marketing mix and explains how price, product, place and promotion all fit together. It also signposts to additional resources which will provide more practical guidance.
The Three Ms of Marketing for Early Years and Wraparound Providers – Part 1
This recording with accompanying slides introduces the 3M model and explores the first M which is Market. It examines who is the target market, considers identifying different segments of this market and explores different purchasing roles to help you reach and engage new and potential users.
Marketing for Early Years and Wraparound Providers – Part 2: Messages
This recording with accompanying slides considers the second of the 3Ms, Message. It explores how to bring all the market information together to create messages for those involved in buying your services. It examines what makes you really unique, value propositions and selling the benefits to ensure you create clear marketing messages that are focused on what parents want and need.
Marketing for Early Years and Wraparound Providers – Part 3: Methods
This recording with accompanying slides considers the final part of the 3M model – the methods. It examines how marketing activity reaches your target audience in a way that is affordable. It explores some of the marketing methods that are available such as websites, social media, print and online advertising to assist you to decide which marketing activities are the most relevant for you to take.
Annex E: Government Funded Childcare for Eligible Two-Year-Olds – Toolkit for Providers
This document, created by Hull City Council, provides a comprehensive toolkit for childcare providers delivering funded places for eligible two-year-olds in Hull.
School or Governor-Led Childcare: Resources from Dudley Council
This resource package from Dudley Council includes information about the differences between a maintained provision and a governor-led provision, registering school-based provision with Ofsted and governor training.
Dingley’s Promise: Business Planning for Inclusion – slides with audio
A training pack from Dingley’s Promise to help prepare your early years setting for inclusive practice.
Dingley’s Promise: Leadership Priorities – slides with audio
A training pack from Dingley’s Promise to help prepare your early years setting for inclusive practice.