Maximising Existing Marketing and Promotional Materials – a Resource for Providers and Schools

Marketing and promotion are important tasks for all providers, especially as the expansion of early education and wraparound childcare continues.

This summary document (PDF) for providers and schools contains:

• The Early Years and Wraparound toolkits and the marketing sections of the Early Years and Wraparound Toolkits
• The series of marketing recordings
• Childcare Choices and government support.

Note: As of 1 September 2025, the Best Start in Life website (beststartinlife.gov.uk) has officially replaced the Childcare Choices website as the main source of information for early education and childcare support. Visitors to the current Childcare Choices website will be automatically redirected.