Case Study: Expanding a Childminding Business to Offer Wraparound Care
Introduction With the national expansion of wraparound care creating growing demand for before and after school care services, it is an exciting opportunity and key way for childminders to sustain and develop their businesses. The national programme aims to help working parents better balance their careers and childcare responsibilities, while creating significant opportunities for childcare […]
Early Years and Wraparound Toolkit Launch
This session was an online walkthrough for the Early Years and Wraparound Toolkit for local authorities. The aim of this walkthrough was to provide LAs with a clear understanding of how the toolkits work by highlighting the relevant sections, describing how it can be used and how local authorities can promote these valuable resources to […]
Helping Providers Get the Most Out of Childcare Works HUB
The Childcare Works HUB is a one-stop shop hosting a wealth of resources, designed by our specialist team around the themes that you have told us are important, to support childcare providers in the expansion of the early years entitlements and implementation of the wraparound programme. Resources are continually being developed, and new content is being shared […]
Childcare Works – Webinar Summary (Summer and Autumn 2024)
Missed a webinar? This summary document includes links to resources including recordings and slides – a great way to recap on any content you may have missed, all in one place!
Marketing and Promotion – Finding and Keeping Customers
This short recording considers marketing from a childcare provider’s perspective. It considers strategies to attract new families and retain existing ones. It highlights how effective marketing activity which includes digital and community-based marketing/events, social media, customer feedback, and compelling content can build a strong, appealing brand that resonates with families to ensure a steady flow […]
Let’s Be Confident… Promotion and Marketing to Stimulate Wraparound Demand
This 60-minute session is for officers who are working with schools and providers to deliver the National Wraparound Childcare Programme in England. It aimed to expand on knowledge acquired in the Let’s Talk About Session help on 16 October 2024 and help LAs who are less confident in marketing to ensure they are fully equipped to support the providers they are working with.
Let’s Talk About… Promotion and Marketing to Stimulate Wraparound Demand
This 90-minute session was aimed at officers who are working with schools and providers to deliver the National Wraparound Childcare Programme in England. This session provided Local Authorities (LAs) with knowledge and skills to stimulate wraparound demand.
LA Website with Well Laid-Out Content for Providers Including Application process
Devon County Council’s website is an example of good practice of how information can be presented to providers. It is well laid out, the provider application process is clearly shown and the use of menus and links means the information is easy to find and does not overwhelm the user. Please note that this resource […]
How to Promote Your Early Years Setting or Wraparound Provision
A series of recorded presentations to support childcare providers with successful marketing and promotion.