Case Study: Expanding a Childminding Business to Offer Wraparound Care
Introduction With the national expansion of wraparound care creating growing demand for before and after school care services, it is an exciting opportunity and key way for childminders to sustain and develop their businesses. The national programme aims to help working parents better balance their careers and childcare responsibilities, while creating significant opportunities for childcare […]
Marketing and Promotion – Finding and Keeping Customers
This short recording considers marketing from a childcare provider’s perspective. It considers strategies to attract new families and retain existing ones. It highlights how effective marketing activity which includes digital and community-based marketing/events, social media, customer feedback, and compelling content can build a strong, appealing brand that resonates with families to ensure a steady flow […]
Marketing for Early Years and Wraparound Providers – Introduction
This resource is part of a series: How to Promote Your Early Years Setting or Wraparound Provision
Insights into Building a Wraparound Childminding Business
A childminder in Bedfordshire tells us about their business and why they are offering wraparound care. This resource was published in June 2024.
Creating Inclusive Provision Toolkit
A toolkit for providers of Wraparound Childcare, Breakfast Clubs and Holidays Activities and Food Programmes